Positioning Strategies And Growth Of Hotels In Lamu County, Kenya

ABSTRACT In this era of technology, business competes in a complex and challenging environment that is being transformed by various factors such as uncertain and frequent changes of the use of information technologies and globalization. Thus, the achievement of desired growth is a major pre-occupation of managers in the slow growth and competitive markets, which characterize many sectors of the economy. In Kenya and many other developing countries, the hospitality industry has been an important agent of economic growth due to its relationship with the tourism industry. However, there is a gre…