Communication: The Key Thing In Public Relation

45 pages Chapters 5 ID: IDS0062

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DepartmentInternational and Diplomatic Studies
TypeProject
Pages45
Chapters5
FormatMS Word & PDF
Reference No.IDS0062

Abstract

(A Case study of DAAR Communication Limited) (AIT/RAY POWER) CHAPTER ONE 1.1      INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he cannot communicate,. The ablest communication will be a flop if he has a negative personality. The beginning of human communicatio…

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