Service Quality, Customer Satisfaction And Customer Loyalty Among Customers Of Centenary Rural Development Bank, Kabalagala Branch

Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty and finding out the relationship of customer satisfaction and service qualit> with customer loyalty. A quantitative methodological approach was used specifically the descriptive correlation research design. Self-administered questionnaires were distrib…