Marketing Strategies Used For Promotion Of Library Informaton Services In Kaduna State Public Library, Nigeria

ABSTRACT This study focused on marketing strategies for information service in Kaduna state public Library. The study was basically narrowed to only public libraries in Kaduna State Nigeria. The objectives of the study are to identify the type of marketing strategy adopted by Kaduna state Public Libraries, to assess the marketing strategies adopted by Kaduna State Public Library, to investigate the level effectiveness of the strategy in marketing information services to library users, to identify the challenges militating against effective marketing in Kaduna Public Library, to assess the pro…