The Impact Of Innovation On Sale Of Pharmaceutical Products: Case Study Of Kinapharma Ghana Limited

94 pages ID: MGT0011

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Project Details

DepartmentManagement
TypeProject
Pages94
Reference StyleYES
FormatMS Word & PDF
Reference No.MGT0011

Abstract

ABSTRACT  Innovation in a company’s products, in addition to product introduction, has been the main factor to differentiate product from competitors’ offerings, and has played an important role in marketing, whilst it is considered as the main selling factor. The main objective of the study is to examine the impact of innovation on sales of pharmaceutical products at Kinapharma Ghana Limited. The population for the study consisted of 400 staff members of Kinapharma Ghana Ltd. Two hundred (200) of the members were picked through the purposive sampling technique to represent the sample size. Qu…

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