A User-centred Approach To A Business Management Application For Small Business Owners

Abstract Due to the expected changes in the business industry, businesses are placing greater emphasis on innovation. Most businesses are taking advantage of technology to achieve innovation. As such, a number of business tools have been developed to help business owners manage their businesses. However, these tools are not utilised by several well-educated small business owners because they claim to prefer their current methods. This is because they believe that paper or a simple Excel sheet is less complicated than an application that will stand as a challenge for them and disconnect them fr…