An Operational Marketing Plan For Munchies: Improving Customer Satisfaction And Service Quality

EXECUTIVE SUMMARY Munchies is a Ghanaian-owned fast-food company, started by Daniel Kwaku Bempah in 2016. The aim of the business was initially to provide Ashesi University students with quality food at wee hours of the night when students are usually hungry, and cannot get food to eat. Since then, the business has evolved into a fully-fledged street-food vendor that provides a variety of sumptuous dishes. A market study, and comprehensive needs assessment revealed that Munchies struggles with efficient and timely order management, and this is evident in the long waiting times that customers f…