Mass Media Preference Among Students

CHAPTER ONEINTRODUCTIONThe term mass media preference is often used is discussing how people use the various organs of mass media and interpersonal communication. To further explain this. It is necessary to explain mass communication.The question “WHAT IS MASS COMMUNICATION?, communication has been going on in Nigeria prior to the evolution of mass media, the various communities within the country have formalized way of communicating among their members. Apart from the seemingly natural personal conservation, a completing developed system of “oral media”  Frank Ugboaja (1987) has been in …