The Role Of Public Relations In Community Banking

86 pages Chapters 5 ID: MAS0107

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Project Details

DepartmentMass Communication
TypeProject
Pages86
Chapters5
Methodologysimple percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0107

Abstract

THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING(A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU). ABSTRACT            Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the …

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