Influence Of N.t.a Enugu Commercials On The Product Promotion Of Indomie Instant Noodles

36 pages Chapters 5 ID: MAS0607

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Project Details

DepartmentMass Communication
TypeProject
Pages36
Chapters5
FormatMS Word & PDF
Reference No.MAS0607

Abstract

 Abstract Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is useed among the mem…

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Pages36
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