The Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED  PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT             Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.  This study…