The Influence Of Western Television Programmes On The Cultural Values Of Nigeria Youths

91 pages Chapters 5 ID: MAS0215

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DepartmentMass Communication
TypeProject
Pages91
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0215

Abstract

(A CASE STUDY OOF CARITAS STUDENTS, ENUGU).ABSTRACTThis study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Caritas student Enugu is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Roger…

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