Perception Of Television Commercials And Audience Attitude To Television Programmes

59 pages Chapters 5 ID: MAS0229

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Project Details

DepartmentMass Communication
TypeProject
Pages59
Chapters5
Methodologychi saqure
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0229

Abstract

ABSTRACT            Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media house towards the television commercial interruption. This study employed field survey method which entails drawing of questionnaire and interviewing the subjects in their environment. …

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