The Role Of Africa Independent Television In Promoting Popular Culture Among Youths In Kaduna Metropolis

CHAPTER ONE INTRODUCTION 1.1       Background of the Study In view of growing numbers of involuntary unemployed youth, governments need to apply appropriate strategies to promote the work culture among their peoples especially using national and mass media. National media and presses are expected to emphasize on the promotion of work culture, especially among the young generation so that the countries' industries not become dependent on the migratory labor. This mission could particularly be performed by the television as the most public media. Also, the Association of American University Pres…