Impact Of Colour Representation In Newspaper Advertising

65 pages Chapters 5 ID: MAS0650

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DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0650

Abstract

IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING (A case study of vanguard news paper) ABSTRACT The aim of the research work is to investigate the impact of colour representation in newspaper, the research work took view into the concept of advert and colour; the primary data was used for the purpose of the research work with a sample size of 200 respondents; the method of chi-square was used for the analysis of the responses of the respondents, after the analysis, we found out that newspapers in colour has significant effect on the level of beauty of an advert. The study recommend…

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