Impact Of Social Media In Managing Brand Reputation In Crisis

IMPACT  OF SOCIAL  MEDIA  IN  MANAGING  BRAND  REPUTATION  IN CRISIS ABSTRACT The research provides a conceptual and theoretical appraisal of the impact of social media in managing. Brand reputation in crisis, it analyses social media crisis and profers the impact of social media in managing brand reputation in crisis. INTRODUCTION Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. Managing your o…