Improving Organizations Profitability Through Effective Advertising

66 pages Chapters 5 ID: MAS0685

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DepartmentMass Communication
TypeProject
Pages66
Chapters5
FormatMS Word & PDF
Reference No.MAS0685

Abstract

. (A SURVEY OF  SOME SELECTED HOTELS  IN ENUGU URBAN) ABSTRACT           This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban.           Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising .           Respondents were randomly selected fr…

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