Mass Media As An Instrument Of Political Mobilization

. A CASE STUDY OF EDO BROADCASTING SERVICE (ESSBS) ABSTRACT The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned the various responsibilities in the society including the watch role, the educator and entertainer of the…