Sustenance Of Nigerian Mass Media Industry

ABSTRACT             This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.             This work is in depth study into the role of advertising in the sustenance of Nigeria mass media industry. It is a five chapter work.             Chapter one is an introduction to the work, where as chapter two reviews related literature on the study chapter three is concerned with the research methodology while chapter four giv…