The Role Of Public Relations In Crisis Management

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY             Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects.             Man’s interaction with the environment coupled with the sophistication of the present age, survival of the fittest has become a since-quo-non. Thus, people get involved in many activities with the prime objective to satisfy their basic or primary needs (psychological and safety) and secondary needs (social, esteem and self fulfillment).             In the process to achieve the…