Prevalence Of Illegal Practices In Advertising In Nigeria

ABSTRACTOur country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical advertising practice, thus, causing loss of lives, discomfort, and dissatisfaction to the consumers of some goods and services. In the words of Ifedayo Daramola (1999)“a number of advertisements carried by Nigerian newspapers, radio and television are illegal and libelous; while some contain malice”&…