Mass Media And Socialization Of The Citizenry: Assessment Of The Effect Of Ebonyi State Attitudinal Change Mantra

ABSTRACT This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of schooling age. The questionnaire which served as a means of data collection was distributed amongst the children to elicit response. The findings show that the mass media especially the television was a powerful device in the lives of children. It enligh…