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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 67 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MAS0846 |
Abstract
ABSTRACTThis study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television.The research method that was used is Survey Method. Questionnaires were administered to NTA staff men, women and youth.In order to achieve the obje…
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Full material
₦ 5,000 $(29)
| Pages | 67 |
| Delivery | Instant, after payment |