Adoptionof Digital Distribution Channel Among Nigerian Newspapers

71 pages ID: MAS0868

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Project Details

DepartmentMass Communication
TypeProject
Pages71
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0868

Abstract

ABSTRACTThis study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution channels available online and offline. Most of newspaper websites examined adopted social media distribution channel with Facebook as the most extensively used (44 newspapers) followed by WAP which was adopted by 41 newspapers. The least adopted distribution…

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Full material

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Pages71
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