Sales Promotion As A Panacea For Improved Sales The Nigeria Botlling Company Experience (a Case Study Of Nigeria Bottling Company Plc 9th Mile Corner)

82 pages ID: MAS0981

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DepartmentMass Communication
TypeProject
Pages82
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS0981

Abstract

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales. The review of other related literature which was necessary for this study was made.. out of a population of three hundred worker…

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Pages82
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