Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State

AbstractThestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness StoutinIkejacommunityof Lagos State. Theresearcher madeuseof thesurveydesignto gather necessaryinformation. Simple random sampling was used to select a sample ofthe population. Through theresearch methodologyinvolving collection ofdata fromasampleof residents ofIk…