The Role Of Public Relation As A Tool For Customer Service Industry ( A Case Study Of Nigerian Television Authority Enugu Services To Selected Financial Institutions)

ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service  Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of:- Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of public relations a successful tool in attracting and retaining customers.- Finding out which public relations tools are most effective.- Recommending what can be done to maintain and enhance public relations and its positive  effect on the c…