Intermedia Agenda Setting Between Social Media And Traditional News In Kenya: An Analysis Of The Relationship Between The Twitter Hashtag #lipakamatender And Citizen Television News

107 pages ID: MAS1215

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DepartmentMass Communication
TypeProject
Pages107
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1215

Abstract

Intermedia Agenda setting –Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT- This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag #KOT, Kenyans on Twitter unite against perceived government corruption, respond to media misrepresentations of their country, share jokes, and participate in global conversations. (Kaigwa & Wu, 2015). #LipaKamaTender- Kiswahili for ‗Pay like a Tender‘, a hashtag coined to cr…

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