(re)construction Of Valentine’s Day On Social Media Platforms: A Study Of Messages Circulating On Whatsapp Around Valentine’s Day

ABSTRACT Holidays seem natural and yet every now and then their courses seem to change; how they are celebrated has proved not to be a stable state but fluid with the passing of time. My dissertation addresses the question of how holidays are not state but fluid; what is it that influences their instability to a particular celebration course. Firstly it is to be noted that holidays are not natural in any way, instead they are a result of a societal construct, which goes to support Gergen (1994), who is of the view that social constructionism theory is a reminder of how values, ideologies and …