Policy For Corporate Identity And Image Management For The University Of Professional Studies, Accra (upsa): A Proposal

ABSTRACT The project aimed at proposing policy for corporate identity and image management of the University of Professional Studies.The scope of the project covered policy on corporate visual identity, communication, corporate behaviour and culture. An image audit was conducted to ascertain the perception of the internal and external audiences concerning the image of the University. Top management of UPSA was interviewed for their view on the identity of the institution. Experts in the field of Public Relation and Advertising were also interviewed for expert knowledge. Both primary and second…