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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 54 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MAS1225 |
Abstract
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The objectives of the research were to find out why manufacturers engage celebrities to endorse their products,…
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Full material
₦ 5,000 $(29)
| Pages | 54 |
| Delivery | Instant, after payment |