[representation Of Minority Linguistic Groups By Broadcast Media In Zimbabwe: A Case Of Star Fm Programme „mother Tongue March‟

ABSTRACT The study focuses on the representation of minority linguistic groups by broadcast media in Zimbabwe paying particular attention to Star FM programme „Mother Tongue March (MTM). The research explores the role of Star FM in promoting local languages. The Public Sphere and the Democratic Participant theory were employed to provide a theoretical base for this research. The study made use of qualitative research method, which was complemented by the use of open-ended questionnaires and interviews to have more detailed information when collecting and analyzing data. The research found tha…