Consumers’ Perception Of Truth In Advertising

ABSTRACT This research study surveys how certain advertising strategies affect consumers’ perception of truth in them with outcomes drawn from publics in Yola, Adamawa, Nigeria. There are two research questions raised and the literature review focuses on what consumers perceive to be truth in advertising. The theoretical framework for this study uses past experiences and advertising exposures as the key elements for evaluation. The sample size for this study were 200 respondents from the American University of Nigeria, Federal University of Technology, Yola, Adamawa Television, Fombina FM Rad…