Evaluation Of The Role Of Aesthetics In The Production Of Aunthisweek

ABSTRACT This research aims to understand the role of aesthetics in the production of electronic newsletters. In this study, AUN’s weekly newsletter (AUNthisWEEK) was put under the microscope in an attempt to examine the effect some of its design features have on readers. Users are known to patronize that which the find appealing to any of their senses. The persistent use of familiar design features is likely to bore readers and gradually diminish their numbers. To prevent this, multimedia designers must constantly work to improve the functionality and aesthetics of electronic content. The st…