From A Social Media Post To A Global Mass Movement: A Case Study Of #metoo And #blacklivesmatter

Abstract Social media platforms have revolutionised the way users communicate, by providing an open and vast platform to discuss about the sensitive and stigmatized issues of the society. Social media is increasing with ubiquity, this research aims to seek and understand the role of social media and its engagement with users for diffusion of global social mass movements. Sexual abuse and racial discrimination are stigmatised issues that have took over the attention all across the globe. Hashtags like #MeToo and #BlackLivesMatter gained so much momentum that people are supporting the victims f…