The Effect Of Customer Care On Small Business Growth: A Case Study Of Smile Telecom Limited, Kampala, Uganda

62 pages ID: MAS1302

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DepartmentMass Communication
TypeProject
Pages62
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1302

Abstract

EXECUTIVE SUMMARY/ABSTRACT This thesis entitled “The effect of customer care on small business growth” is presented as a result of a research that was carried out in Smile Telecom Company limited at their head office in Kampala. The study was based on three specific objectives, i.e.; to examine the various customer care initiatives used in Smile Telecom limited, to establish the impact of effective customer care on business growth in Smile Telecom limited, and to identify the challenges of trying to ensure effective customer care practices in Smile Telecom Limited. The study took form of a cas…

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Pages62
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