Influence Of Televdsion Advert~sment To Audiences On Fash~on: A Case Study Of Urban Tn ~n Central Uganda Kampala District

ABSTRACT The study assessed the influence of television advertising to the audience on fashion. The objectives of the study include; establishing the management techniques used by television advertisers to influence the audience; to assess the outcomes of television advertising; find out possible solutions to the negative outcomes of television advertising among others. The research employed descriptive research approach where simple random sampling technique was used to get the sample size which was used to that the problem at hand described in-depth which required collecting information thr…