An Assessment Of Facebook And Radio Advertisements On The Purchasing Habits Of Godfrey Okoye University Students

ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertising information and to determine the media channels which better influences the purchasing decision of …