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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 43 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MAS1356 |
Abstract
This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of advertising and its influence on consumers buying habit. The research design used was survey. 100 respondents were randomly selected from Students of the University of Benin, Ekenwan campus and residents of Umelu community both in Benin City, Edo state…
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Full material
₦ 5,000 $(29)
| Pages | 43 |
| Delivery | Instant, after payment |