Online Public Relations And Customer Engagement_ A Study Of First Bank

ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was questionnaire. To achieve this, 250 customers of First Bank responded to questionnaire and the Head of Media and External communication of First Bank was interviewed. From the findings of the study, 59.1% of the respondents were aware of First Bank’s onl…