Full material
₦ 5,000 $(29)
| Pages | 76 |
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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 76 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MAS1408 |
Abstract
This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected advertisements aid retention and recall at the point of purchase.
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Full material
₦ 5,000 $(29)
| Pages | 76 |
| Delivery | Instant, after payment |