Branding As A Tool Of Advertisement: A Case Study Of Cufflink

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by many. The third and fourth National development plan was for self sufficiency. The country had to minimize importation so as to become economically self sufficient. A lot of efforts had been made towards the promot…