The Influence Of Television Advert On The Buying Habits Of Consumers Of Coca Cola In Aba

56 pages ID: MAS1427

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Project Details

DepartmentMass Communication
TypeProject
Pages56
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1427

Abstract

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool of the promotional mix that includes the 4p’s of the marketing mix (Product, Price, Place and Promotion). Nowadays, advertisement is a great source for promoting the business in the whole market. The consequences of advertisement continue to accelerate …

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