The Impact Of Testimonial Use On Advertising Effectiveness (a Case Study Of Kanu Nwankwo In Peak Milk Advertisment)

INTRODUCTION Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact world without advertisement is a bleak world” Awake 1988 Pg 1-6.  Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do  without. He or she is exposed to several kinds of advertising messages right from the moment he wakes up in the morning until he goes back to  bed.Advertising is a form of mass communication that puts bus…