Impact Of Gulder Advertisement On The Social Behaviour Of Student’s Of Enugu State University Of Science And Technology, Enugu

The objectives of this study are as follows;  1. To examine whether Gulder advertisement impact on the behaviour of students of ESUT.  2. To examine the nature of impact Gulder advertisement has on the social behaviour of students of ESUT.  3. To determine the level of impact Gulder advertisement has on the social behaviour of students of ESUT.  INTRODUCTION The  Nigeria  marketing  environment  today  is  one  of  aggressive  and  unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit ma…