Impact Of Top Rank Hotels Profitability Through Advertising In Nta Enugu

The study have the following objectives: 1. To access the gain the hotel stands to obtain from aggressive advertising.  2. To find out how the hotel budget for advertisement  3. To find out how NTA Enugu charge for advertising. INTRODUCTION The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9) opined; “there …