The Mass Media As Channel For Creating Awareness And Mobilizing Public Support (a Case Study Of The Nigeria Television Authority, Channel 8, Enugu)

1.1INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a mass media organ, is equally expected to fulfill these functions as well. First of all, it would be necessary to explain what television as a medium of mass communication actually is. According to Janowitz, (1968) mass communication comprises the Institutions and techniques by which specialized groups employ technologi…