The Impact Of Advert On Consumers’ Preferences Of Products

ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising.  In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever.  It needs only to achieve reaction on the part its audience, which will lead to a purchase of the products it presents; and advertising must conform to certain basic requirements if it is going to achieve this. It must, firstly, speak to the right people. …