Audience Perception Of Commercial Telecast During Nta Network News Programme: (a Case Study Of Onitsha Metropolis)

ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast. Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area. Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News program…