The Effect Of Billboard Advertising On Product Promotion (a Case Study Of Enugu Metropolis)

82 pages ID: MAS1577

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DepartmentMass Communication
TypeProject
Pages82
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1577

Abstract

ABSTRACT The aim of this research work is to find out the Effects of Billboard  Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis.  In the work, the whole of the given tested hypothesis was empirically supported. From the finding, it was observed that: i)Billboard creates awareness of …

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